一个镜头到底的广告拍摄方式真的很有趣,这是讲述 Johnnie Walker 的故事的。对比起 Intel 的,它用 walk 来表现的方式更是自然。Yeah, Johnnie Walker, The Man Who Walked Around The World. Keep Walking.
真是令人赞叹的广告创意,大概是年度最佳广告了?
极具苏格兰特色的风笛手,讲故事的人从远处漫步而来,历史的质感透过路边的摆设显露出来,背景声音也跟随故事的展开而转变,帽子样式的变换代表了起精神的转变,整体画面的色调风格,说话人的语气,节奏都很有味道。
其文案就是整个创意的主角。”What would the farm-born Victorian grocer have thought of all of this? He’d have loved it. A Victorian farm-born grocer he might have been, but he, and the family that followed him, were possessed by a fiery ambition, with the skill and intelligence to match. Two hundred years later, and Johnnie Walker’s still walking. And he’s not showing any signs of stopping.”
这个广告让我想去了解所谈及的文化特质,从而淡忘威士忌酒负面印象。
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对广告导演 Jamie Rafn 的采访,介绍了他们是怎么在一个镜头内完成的,拍摄的地点是在苏格兰的 Loch Doyne 附近。